Lauren Catlin

How People Find the Homes they Buy

01 March 2016
Lauren Catlin

Do you ever wonder how most people find the homes they actually buy? You might picture them driving by a “For Sale” sign or seeing a home for sale in the newspaper. Of course, many buyers do find out about listed homes that way.

But, according to research by the National Association of Realtors, there are many other — sometimes surprising — ways buyers find their next home. For example:

• 88% of buyers find a home with the help of a real estate agent.
• 90% of buyers search online as part of the home buying process. (Such as viewing a property’s profile on the agent’s website.)
• 69% of buyers searching for a home using Google, use a specific local term, such as “Whitby-south homes for sale”.
• 29-46% of buyers attend an Open House as part of their home hunting activities.

Overall, the research shows that buyers are using a multitude of ways — combining online and offline methods — to find homes.

What does this mean to you? If means that if you’re preparing your home for sale, you need to ensure your marketing plan takes into account all the ways buyers are finding properties — so you can be sure that they will find yours.

Looking for a REALTOR® who knows how to market your home for maximum exposure? Call today.